Shared support inbox
A single place for your team to see and respond to WhatsApp conversations.
Shared WhatsApp support
Manage customer conversations without the scramble.
Backfoot gives your team a shared inbox for responding to WhatsApp customers and managing approved message templates.
Currently welcoming early-access enquiries.
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Jamie Miller09:42
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Alex Smith09:10
NC
North & Co.Yesterday
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Jamie MillerWhatsApp conversation
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How it works
A clearer rhythm for everyday support.
Connect the account, bring your team together, and keep replies moving from one shared place.
01
Connect your WhatsApp Business Account.
Use Meta Embedded Signup to connect the account your business already manages.
02
Invite authorised team members.
Give the right people access to the conversations they need to handle.
03
Receive and respond to customers.
Keep customer conversations visible to the people responsible for replying.
04
Manage message templates.
Create and keep track of the approved templates your team uses.
The essentials
The tools your support team needs.
Focused on the first things that make shared WhatsApp support easier to run.
Account connection
Connect the WhatsApp Business Account your business already controls.
Team access
Bring authorised teammates into the same support workflow.
Message templates
Create and manage the approved templates your business relies on.
Status visibility
See message status so your team has useful context while it works.
Trust, by design
Your account. Your team. A calmer way to reply.
Backfoot is designed to give businesses a useful shared workspace while keeping control of the WhatsApp Business Account with the business that connected it.
Control stays with your business
Customers retain control of their WhatsApp Business Account and the team members authorised to use it.
Only the information needed to provide the service
Backfoot processes account details, conversations, message metadata, and technical information required to operate the inbox.
Clear requests, clear routes
Our privacy policy and data-deletion instructions explain how to ask questions or request removal of information.
Early access
Ready for a better way to share the inbox?
Tell us a little about your support workflow. We're currently accepting early-access enquiries from businesses that want to bring WhatsApp support into one shared workspace.